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Industry News

Personality Traits Crucial for Success in PR

December 1, 2015 / By Samantha Russo

In my opinion, PR just isn’t for everyone. Succeeding in this industry undoubtedly takes a certain kind of person who can handle stress, shake off rejection and simultaneously be approachable and Read More

The Importance of Hands-On Experience

November 24, 2015 / By Andie Biederman

When I was in college, it was a requirement as part of the public relations program to complete an internship for class credit. At first, the idea of having to secure Read More

Top Three Recent PR Crises

October 16, 2015 / By Samantha Russo

As someone who works in the biz, whenever I see negative media coverage for any company or individual, I immediately feel sympathy for the PR team. Whoever they are, wherever they Read More