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Our Convo with PR Week: Lessons from a Year that Changed PR Forever

Earlier this week, our exclusive — and very candid — conversation with PR Week about our experience as a PR agency during the COVID-19 pandemic went live.

Fish’s CEO/managing partner, Lorne Fisher, spoke with Gideon Fidelzeid, managing editor of PRWeek, about what it was like on March 13, 2020 — a day when everything seemed to change way too fast — and in the weeks that followed.

“We had to change, in the blink of an eye, the manner in which we were most relevant to our clients,” Lorne recalled during the podcast. “We became peer counselors on top of our usual client service.”

Fish currently represents nearly 50 brands, many of which are in the restaurant, hospitality, and personal services sectors — industries that were hard hit by the pandemic and continue to be impacted. What’s more, our clients are part of the enormous franchising community, which, as a whole, consists of more than 733,000 independently owned and operated businesses. We were supporting thousands of local entrepreneurs as much as we were supporting the corporate offices.

Our philosophy has always been to be a true partner in our clients’ business and operate as an extension of their internal team. So when the pandemic hit, we knew what we had to do. Our scope of work no longer mattered. We were whatever our clients needed us to be so, together, we could get through those difficult times.

So as we approach the one-year anniversary of everything changing, we thought it was time to share the lessons we learned and continue to implement as we emerge from coronavirus.

To hear more about how we navigated the pandemic — along with some other topics — check out the podcast below and read the full article from PR Week: