If you own a business, you need to be on social media! It’s 2016 and digital marketing isn’t going anywhere.
The key to taking your brand to the next level through social media is actively (and I say actively because plenty of brands have social media profiles, but never actually post anything) producing strategic content, while connecting with your target audience.
Although we live in a digital age, there’s still uncertainty around social media and digital marketing in general.
Here are three reasons that might change your mindset about social media:
Manage your brand’s reputation: At Fish, we’re constantly pitching our client’s stories to the media, both online and traditional media; however, are you taking into consideration that all of those efforts can be tarnished if you don’t utilize digital media to monitor your online reputation? What do your customers have to say about your business? Are they happy? Social media always knows the juicy details! One AWESOME benefit of social media is anyone’s voice can be heard on social media, which is also why it’s dangerous.
Think about it, when you have a not-so-pleasant experience, you definitely want to be heard!How many times have you (or friends) said, “I’m going to leave a bad review on ‘X’ social media,” because I sure have.
But, there’s also been plenty of times where I’ve left heartfelt testimonials on social platforms because my experience was THAT awesome and felt everyone should know about it. Luckily, when you have a team to monitor your brand’s online reputation, it’s much easier to manage these online conversations, both the bad and the good.
In the biz, we call it “Social listening,” which is really just a fancy term for media monitoring. A professional social media team can develop scripts (amongst other things) to assist the integrity of your online image.
Increase brand awareness: Being that the Internet has a plethora of users and access worldwide access, social media is the perfect platform to interact and develop new relationships with your customers.
Opportunities to convert: Unfamiliar with the term ‘converting’? See this blog. Social media can amplify your overall marketing and public relations objective. Let’s say your goal is to increase newsletter sign ups, you can then post (and advertising) on social about signing up for your newsletter. One of the benefits of paid social advertising is the enhanced metrics. You’ll be able to know exactly how many people clicked over to your landing page, app download site and so much more!
Ready to join the online conversation about your brand? Let us help you get started today!