Making your brand more attractive depends on where you start. Too often, marketing decisions are based on deeply flawed or wildly outdated perceptions of consumers and business market conditions. That’s why your message is so important. It can be the difference between success and failure.
So how do we do it? First we listen. Tell us where you want to go. How you think you’ll get there. What stands in your way and where you’ve been. We’re all ears. Then we’ll turn the microscope inward and look at how certain conversations move a franchisee to buy your business or convince a customer to purchase your product or service. Once the landscape has been analyzed from every angle, then we’ll go back and write those compelling, motivating and differentiating messages that become the foundation for how we will talk to media, consumers and prospective franchisees moving forward.