Our clients are constantly launching new and innovative initiatives to positively influence their respected industries. As the PR pros it’s our job to stay up-to-date on all emerging trends to best share their story.
After a lot of research about trends in the senior care industry for our client Always Best Care, I am very well-versed in all of the issues that those aged 65+ along with their loved ones face on a daily basis.
To share some background, more than 10,000 Americans turn 65 every day and by 2050, the number of 65+ individuals will double – while all other age categories will decline. Additionally, Centers for Disease Control and Prevention released a report that 1 in 10 Americans aged 65 and older has Alzheimer’s disease. Over the past 15 years in the U.S., the number of deaths stemmed from the disease has increased by more than 50-percent. Older individuals with Alzheimer’s have double the amount of hospital stays per year compared to those without the disease, identifying the all-encompassing issue of the need to grow the resources and manpower required to care for those living with Alzheimer’s and other forms of dementia.
Often, family members will strive to care for their loved ones before resulting to an assisted living facility or hiring a caregiver. This option is a huge undertaking, which requires a lot of attention and personal sacrifices.
After speaking with a few Always Best Care franchisees I learned that it’s very common for those who care for their loved ones to hold off on traveling for vacation because they are afraid of leaving their family members alone for too long. With that, Always Best Care offers a program that ensures peace of mind for those family caregivers who can’t always check in on a daily basis.
Always in Touch is a complimentary telephone reassurance program that provides companionship to seniors and disabled adults. Always in Touch offers daily check-ins or weekly socialization calls, providing a sense of security that the senior is not alone.
Individuals can refer themselves or be referred by a caregiver, medical professional, family member, or service provider. Always in Touch serves seniors or disabled adults who are homebound, isolated, living alone, or in need of daily contact. This may be temporary while recuperating from an illness or surgery, or it may be a more permanent situation.
In the peak of summertime and vacations, the program has given the opportunity for loved ones to travel while knowing someone is calling their senior to make sure they are safe. This is a great example of a company noticing a rising issue within their industry and offering a helping hand to those in need.