While many of us grew up knowing the brand, Best Western is much more than what it used to be 10 years ago. Today, Best Western is one of the largest leading hotel chains with 18 unique brands under its umbrella and 4,700 properties globally.
Comfort, cleanliness, and location are top-of-mind for many travelers when choosing a hotel, and their demands are constantly evolving, as they continuously seek innovation with accommodations and garner a sense of loyalty to the brand they feel best connect with. In effort to meet this consumer demand, Best Western continues to implement company-wide innovations. The company dedicated itself to diversification by introducing unique brands under its umbrella, which now consists of 18 brands – each uniquely designed to accommodate every type of traveler. Best Western also continued to make valuable enrichments to its Best Wester Rewards program, which today is one of the best award-winning loyalty program offered in the travel industry.
In order to raise awareness and effectively showcase the brand’s transformative evolution, diverse brand portfolio, and its award-winning brand portfolio, Fish developed a unique media relations approach to tell the over-arching brand story. In result, we secured a story with Forbes that was able to excellently portray the transformative and innovative brand that Best Western Hotels & Resorts is today.
The journalist talks with Dorothy Dowling, CMO of Best Western Hotels & Resorts, to take a deeper look into the award-winning loyalty program and highlight some of the company’s newest brands like Vib, Aiden, and the Signature Collection by Best Western.
We’re happy that our capability to shine a light on Best Western’s efforts and successes in this story was able to increase brand visibility and bring awareness to the company’s dedication in meeting the demands of today’s travelers. This brand continues to make amazing strides, and we look forward to delivering results for this trailblazing brand!