A huge part of being a great PR professional is keeping up with what’s happening in the news. While it’s important to stay up to date on all of your client’s industries, it’s also worth your while to catch up on what’s happening in the PR and marketing world. Here a few stories I came across throughout the month of October that are worth a read. Enjoy!
- 5 Crisis Management Tips for your Digital Brand: Interesting article about how technology has changed the ways we build brands and, consequently, changed the ways we need to address crises when they inevitably arise. I love when a story discusses the pros and cons of the impact of the digital age: too often conversations focus solely on either the positive or the negative, but technology is rarely a black and white issue. Like all industries, technology has changed the PR world and its up to us to adapt as needed.
- 6 Steps to Grab Meaningful Media Coverage: I thought all of these were valid and helpful tips, particularly the point about not forgetting to utilize social media. I never saw the value in social media pitching until recently when I landed a Washington Post story solely through Twitter: now I’m its biggest advocate. While I’ve learned a lot about pitching in my 3 years in PR, I’m always looking for advice on nabbing the best and biggest stories.
- Airbnb Apologizes After Ad Campaign Backlash: PR crises: hate to experience them, but love to read about ‘em. This article truly shows the power of the people, or more to the point – the power of social media. This was all triggered by a Facebook comment calling out Airbnb, which is undoubtedly a sign of the times.
- 16 Brands with Fanatical Followings: Great compilation of all the brands who have famously intense fan followings, as well as some interesting information on what makes their brand such a success. Definitely a good read, as studying the success of these brands can only help in our ongoing efforts to help our clients command the same consumer loyalty.
- 4 Strategies to Start Your Day Like a Boss: Not necessarily an industry article, but still a great read and one that I can personally vouch for. A few months ago, I started coming into the office 30-45 minutes early everyday to get myself organized and it’s been a complete game-changer. You’d be surprised the impact a little early-morning organization can have on your overall productivity.