Amplify Your Growth at This Year’s Franchise Leadership & Development Conference

Atlanta has a lot to offer both residents and visitors alike. From the World of Coca-Cola where you can taste more than 100 international and domestic beverages made by The Coca‑Cola Company (highly recommend) to the CNN Center where you can get a behind-the-scenes look at the TV news network (also highly recommend), the ATL is definitely known for more than just its Southern hospitality and busy airport.

Every year, hundreds of CEOs, presidents, franchise sales and development executives visit Atlanta for the Franchise Leadership & Development Conference. This year, the FLDC will be held September 28-30 at the InterContinental Buckhead Hotel.

Since its inception almost two decades ago, the FLDC has experienced tremendous growth while continuing to reach more and more franchise executives looking to learn how to better grow their businesses. The theme of this year’s conference is Amplify Your Growth and it incorporates many tried-and-true sales skill programs along with several new additional programs.

The conference touts that it is a must-attend event, and we agree. I’ll be heading there this year for the first time, and I’m eager to join in on a few sessions and network with some of the franchise industry’s top leaders. Here are a few agenda items I won’t be missing – hope to see you there!

Growing Franchisees to Grow Your Brand (Wednesday, Sept. 28 from 1 – 4 p.m.) – To grow a strong brand, you must have strong franchisees. Attend this session to learn how.

What’s New in Lead Generation (Thursday, Sept. 26 from 2 – 3:10 p.m.) – New ideas, tools and technology are popping up everywhere, but how does this impact franchisee recruitment? Sit in on this session to learn what’s working for the new wave of lead generation efforts.

Managing Social Media and its Role in Recruitment (Thursday, Sept. 29 from 3:20 – 4:30 p.m.) – This session will help you understand the options and opportunities that social media can offer to grow your brand.