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How to Achieve Bama Rush TikTok Style, Explained by an Alpha Phi Millennial

Hey, y’all!

Let’s rewind to last weekend, where this millennial’s TikTok “For You” page was filled with “oh oh tee dee” videos (meaning “outfit of the day;” example here) posted by the new freshman class at University of Alabama rushing for a bid at a coveted sorority. As a fashion lover, wannabe southern belle, and past sorority girl myself (shoutout Alpha Phi), I was hooked! If you aren’t familiar with the background on this highly competitive Bama rush scene and TikTok craze, I suggest clicking here.

Each day during rush week, the potential sorority girls would post their viral OOTDs, calling out brands including Love Shack Fancy, David Yurman (bracelets from their Mama), to extra sparkly Golden Goose (perfect for skipping from the Phi Mu house to Kappa Kappa Gamma on sorority row while taking TikTok dance breaks). After all this research, I figured I would pass along my Bama rush style and playlist suggestions.

Your Guide to BAMA “OOTD” Brands

The Pants Store
Don’t be fooled by the name of this Bama favorite store, filled with sorority-approved styles including this ever-popular ruffled look, rather than just pants.

Love Shack Fancy
Ah, the Natasha Mini Dress. Approved to walk the sorority row catwalk, but warning you may spot 20 other sorority girls in the same outfit.

Golden Goose
It’s standard procedure when showing off one’s outfit on TikTok to turn to the side, bend a knee, and kick up a foot to show off your “Golden” when sporting a casual look. The sparklier the better and I suggest this style.

Kendra Scott
The fan-favorite Texas jeweler was spotted on the majority of these ever-popular OOTD videos. Nothing says “I heart rush week” than with a pair of these heart-shaped Kendra Scott magenta earrings.

Longchamp
Finally, a brand that this millennial can vouch for, as it’s a classic staple that will last you for years to come. The trusty Longchamp Le Pliage Large Shoulder Tote Bag will get you through rush to fill with essentials like your Amazon portable fan (those Alabama temps are no joke).

Sorority Approved Spotify Playlist (Essential for your #BamaRush TikTok Videos)

  • Young036, Where Them ZTA’s At
  • BORNS, Electric Love
  • Doja Cat, Get Into It
  • Hey Loser Face, Yeah Don’t Care
  • Hannah Montana, You’ll Always Find Your Way Back Home