If you didn’t catch our recent article in QSR magazine where we shared tips for engaging social media influencers, we figured we’d recap it for you here.
But first, let’s set the stage. Influencer marketing is expected to reach between $5 billion and $10 billion in 2022. Despite all the questions about transparency and authenticity (learn more here if you want additional info about this) – not to mention fake likes – influencer marketing isn’t a passing fad. It’s here to stay. It’s one of the most popular ways to market businesses these days, which is why it’s so important that more brands start using this technique. If businesses want to learn more, they can always click here to visit a website that deals with social media marketing.
Ultimately, where influencer marketing is concerned it is crucial that you consider the platform that you are planning to market your business, products, and services on. For instance, content that is suitable for YouTube or Instagram typically will not perform as well on TikTok. Put simply, what we are trying to say is that if you are aiming to boost Youtube video views, you will need to use marketing tools, strategies, and techniques that are unique to YouTube.
Accordingly, although executing an influencer campaign on TikTok is structurally similar to running influencer campaigns on other platforms like YouTube or Instagram, creatively it can be quite a different process. Correspondingly, if you would like to learn more about TikTok marketing then you can find out how to buy real Tiktok views on Tiktokpalace as well as a wide variety of other strategies that can boost your TikTok presence.
Above all, it is important to understand best practices for engaging influencers with your brand. Here are some of our tips for working with influencers on social media.
- Nail down the marketing idea – Figure out exactly what you’re going to ask influencers to do. Whether it’s to promote a new menu item or visit your restaurant for a menu tasting, the ask needs to be clear.
- Identify the best influencers for the campaign – Dig into who might make a great partner, so the engagement seems organic and fitting for both them and your restaurant.
- Present the partnership opportunity – In your initial outreach, explain the marketing idea, why this particular influencer was selected to participate in the campaign, and how it relates to their readers.
- Negotiate rates or exchanges – Most times, influencers will come back to you with their fees or what they think is fair compensation. If you’re on a tight budget, it’s OK to try to negotiate.
- Ensure content is genuine – Let the influencer have creative freedom. You can provide some guidance, including sample message points or posts, but leave the photography and copywriting to them.
- Have a contract – This will help ensure the influencers don’t “dine and dash” – meaning, they never post your content. The contract should set expectations, including payment, date they need to post by, and any required hashtags or accounts they should tag.
For a deeper dive into these tips, read the full article here.
