Yearly Archives: 2015

Personality Traits Crucial for Success in PR

December 1, 2015 / By Samantha Russo

In my opinion, PR just isn’t for everyone. Succeeding in this industry undoubtedly takes a certain kind of person who can handle stress, shake off rejection and simultaneously be approachable and Read More

The Importance of Hands-On Experience

November 24, 2015 / By Andie Biederman

When I was in college, it was a requirement as part of the public relations program to complete an internship for class credit. At first, the idea of having to secure Read More

In Defense of Taking a Break

November 18, 2015 / By Samantha Russo

Today’s corporate world constantly reinforces that overworking yourself is the key to success. However, there are countless studies disputing the notion that increasing quantity also increases quality (in fact, it’s usually Read More

Social Media: The New Customer Service

November 9, 2015 / By Andie Biederman

Companies are depending on social media now more than ever for customer feedback, as social media has become a platform for open dialogues for consumers to share their experiences. And that’s Read More