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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

National Business PR: Jamba

When Jamba rebranded, Fish planned a one-day media tour in NYC and an exclusive “first look” with a top-tier restaurant trade to share all the details of the brand evolution. Through our aggressive media relations campaign, we generated extensive exposure for Jamba in just three

The details

National Consumer PR: Fleet Feet

We capitalized on Fleet Feet’s key differentiators, like its foot scanning technology fit id™ and the brand’s unique in-store experience, to secure top-tier media placements across national print, broadcast, and online outlets. Coverage included NBC News and MSN.com.

The details

Grand Openings: Chicken Salad Chick

When Chicken Salad Chick asked for our help promoting its new stores across the country, Fish developed a comprehensive communications campaign, complete with influencer outreach and giveaways, that was replicable with each new opening.

The details
Jersey Mike's Fish Consulting

National Business PR: Jersey Mike’s Subs

Fish developed a variety of national media angles that focused on company success, CSR, franchise growth, employee opportunities, and industry trends — garnering coverage in a variety of national print and broadcast outlets for founder/CEO Peter Cancro. Coverage included Inc.com and CNN Business.

The details

Brand Activation / PR Stunt: Mr. Rooter

The only way to get people talking about a plumbing company and the bathroom is to embrace the awkward subject nature and just let it flow. That’s why we created “Mr. Rooter’s Bathroom Astrology,” a tongue-in-cheek campaign that correlated bathroom habits to each zodiac sign.

The details
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