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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

Digital & Content Marketing: Fazoli’s

Fazoli’s enlisted Fish in the spring of 2016 to assist in the brand’s franchise recruitment strategy through a national public relations campaign and digital and content marketing activities including SEO, Search Engine Marketing, and Social Media Advertising. Fish was charged with driving qualified leads to

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Orangetheory Fitness

Consumer Marketing / National Media: Orangetheory Fitness

Fish was tasked with securing top-tier national media placements for two of Orangetheory Fitness’ spokespeople — three-time Olympian Lolo Jones and Erin Andrews, a sports broadcaster and Dancing with the Stars host — during media events in NYC. The campaigns coincided with the kickoff of Orangetheory’s

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Consumer Marketing: Mr. Appliance

Fish was challenged with educating Mr. Appliance’s target consumer audience about the brand’s services and its mission to create encore experiences that customers can share with others. In order to raise brand awareness amongst consumers, Fish needed to inform national and local media on not

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National Media: Tropical Smoothie

As part of its ongoing national news bureau, Fish wanted to continue to raise awareness of the brand and its franchise opportunity, while also positioning CEO Mike Rotondo as a thought leader in the restaurant and franchising industries. Fish’s main challenge was that the brand

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Dunkin Donuts

Franchise Development: Dunkin’ Donuts

In 2017, Dunkin’ Donuts defined more than 20 targeted expansion markets as part of its long-term goal of doubling its domestic presence. This year, Fish was challenged with building a pipeline of qualified multi-unit operator leads and positioning the brand as an attractive investment for

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