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Grand Openings: Chicken Salad Chick

Since launching in 2008, Chicken Salad Chick has grown from a small takeout restaurant to a leading franchise brand with nearly 100 locations across the Southeast. As Chicken Salad Chick continues to expand, Fish is tasked with generating awareness of locations and driving consumer traffic to restaurants during grand opening week.

  • Solution

    Fish developed a turnkey public relations strategy to promote Chicken Salad Chick grand openings across the country. Strategies include:

    • Development and distribution of press release announcing new location
    • Local media relations campaign to generate impactful coverage and drive awareness and traffic to restaurants
    • Media alert for local affiliate stations to drive on-site coverage during grand opening
    • Influencer engagement by coordinating in-store tastings and experiences for food and lifestyle bloggers
  • Results

    Over the past three years, Fish has supported more than 40 grand openings and secured significant media coverage for Chicken Salad Chick in markets throughout the country. Our efforts have garnered nearly 700 million impressions across several local markets such as Fort Worth, Texas; Memphis, Tennessee; Tampa, Florida; Birmingham, Alabama; Denham Springs, Louisiana; Oxford Mississippi; Easley, South Carolina and Newnan, Georgia which has helped position the brand as a premier and unique concept bringing great food and southern hospitality to the communities it serves.

What we did