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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

Local Consumer PR: Mosquito Squad

As Arizonans prepared for an influx of mosquitoes during monsoon season, Fish saw an opportunity to position Mosquito Squad as the expert in getting rid of the pesky bugs. We secured a live TV broadcast from a backyard in Phoenix that not only gave viewers

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Grand Openings: Hand & Stone

Hand & Stone tasked Fish with generating impactful local media coverage for dozens of the brand’s new spa openings. By engaging with local franchisees and gathering their stories to make the news compelling to leading local publications, Fish secured feature stories on Hand & Stone’s

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Grand Openings: Starbird

When Starbird Chicken opened its newest restaurant in Walnut Creek, California, Fish secured coverage in seven local outlets — as well as eight national ones — helping the Walnut Creek team break the brand’s opening day sales record and set another record for second-day sales. The client

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National Business PR: Best Western Hotels & Resorts

By positioning CEO David Kong as a key advocate to secure funding for hoteliers amid COVID-19, Fish landed several national broadcast and digital media placements. The secured coverage helped highlight David Kong and the brand as an essential player that would help travel and hospitality

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