By positioning CEO David Kong as a key advocate to secure funding for hoteliers amid COVID-19, Fish landed several national broadcast and digital media placements. The secured coverage helped highlight David Kong and the brand as an essential player that would help travel and hospitality
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After deciding to relaunch its franchise program for the first time in a decade, Jack in the Box engaged Fish to create a national PR strategy that would build widespread awareness that Jack was back – and stronger than ever. We launched an aggressive media tour
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FOCUS hired a new CEO, Jim Holthouser, just two weeks before COVID-19 hit, so Fish was challenged with positioning him as an expert in helping keep franchise systems afloat. We leveraged his experience guiding Hilton Worldwide through previous recessions and crises to land interviews with
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When Jamba rebranded, Fish planned a one-day media tour in NYC and an exclusive “first look” with a top-tier restaurant trade to share all the details of the brand evolution. Through our aggressive media relations campaign, we generated extensive exposure for Jamba in just three
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Fish developed a variety of national media angles that focused on company success, CSR, franchise growth, employee opportunities, and industry trends — garnering coverage in a variety of national print and broadcast outlets for founder/CEO Peter Cancro. Coverage included Inc.com and CNN Business.
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