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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

National Business PR: Jack in the Box

After deciding to relaunch its franchise program for the first time in a decade, Jack in the Box engaged Fish to create a national PR strategy that would build widespread awareness that Jack was back – and stronger than ever. We launched an aggressive media tour

The details

National Consumer PR: Mosquito Squad

On the first day of summer, Fish launched a NYC media tour with DIY Network star Jason Cameron to turn the plaza of FOX & Friends into a backyard landscape to help educate people about protecting themselves from mosquitos and ticks. We then capitalized on

The details
FOCUS Brands Fish Consulting

National Business PR: Focus Brands

FOCUS hired a new CEO, Jim Holthouser, just two weeks before COVID-19 hit, so Fish was challenged with positioning him as an expert in helping keep franchise systems afloat. We leveraged his experience guiding Hilton Worldwide through previous recessions and crises to land interviews with

The details

Influencer Marketing: Chicken Salad Chick

To promote Chicken Salad Chick’s Teacher Appreciation Week contest and Mother’s Day meal deal options, Fish created an influencer campaign to reach teachers and families. The campaign generated nearly 40 posts across various social media channels, resulting in over 1.3 million impressions.

The details

Influencer Marketing: Aire Serv

To drive awareness of Aire Serv, Fish created a DIY kit and tips to help people slash their utility bills. We targeted several national influencers focused on home and budget-living, whose posts reached an audience of over 250,000.

The details
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