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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

National Consumer PR: Authority Brands

Throughout our time supporting multiple brands in the Authority Brands’ portfolio, Fish has tapped into our creativity to develop fun media angles — like “Mistakes Your Electrician Wants You to Stop Making” — that deliver consistent coverage, dramatically increasing visibility for the family of brands.

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FOCUS Brands Fish Consulting

Local Franchisee Recruitment: Focus Brands

Within just a few short weeks of starting our work with Focus Brands, Fish was tasked with generating buzz for the company’s planned growth for Moe’s Southwest Grill and Schloztsky’s to drive leads in a half dozen local markets. We delivered, securing impactful stories about

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Wendy's Fish Consulting

Local Franchisee Recruitment: Wendy’s

To support Wendy’s international growth, Fish was challenged with generating awareness for its franchise opportunities in Québec. We executed an aggressive, bilingual PR campaign that included local, provincial, and national media relations, influencer outreach/networking, email marketing, and creative development.

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Local Consumer PR: Blaze Pizza

With four new locations opening in Dallas/Fort Worth in one month, Blaze Pizza wanted to drive consumer awareness and highlight its growing presence in the community. We crafted a local consumer media relations and influencer marketing strategy that helped drive traffic and revenue to each

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Local Consumer PR: Dunkin’

When it came time to promote Dunkin’ South Florida’s Valentine’s Day donut pre-orders, Fish created a fun and engaging sweepstakes to help someone propose to their S.O. — complete with a ring! We received nearly 300 entries and generated widespread local media coverage for the brand.

The details
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