According to Hootsuite, more than 3 billion people worldwide use social media, and to put it in perspective, nearly 400 million of those users are new. It’s obvious that social media is still a large part of our lives, and in addition to creating a platform for users to connect with friends, post photos or keep up with current events, social media has also led to the creation of influencers.
There once would’ve been a time where these influencers only had access to social media sites like Facebook, Twitter, and Instagram. But more recently, Snapchat and TikTok have joined the quest in being able to create more social media influencers. TikTok which is a video-sharing network, allows its users to create funny videos to share amongst their followers, and can subsequently be shared across all of the social media platforms too. Places like The Small Business Blog can help TikTok users to look for bots that can help their following increase by the numbers, (https://thesmallbusinessblog.net/best-tiktok-bots-for-growing-your-brand/), and as a result, they may be able to secure their status as a social media influencer.
These individuals have created a large social following by creating niche profiles that showcase aesthetically pleasing and relatable content to entice their followers to engage and ultimately, become a part of their lives. These ‘everyday celebrities’ are looked up to and their opinions and recommendations carry weight, which has opened the door for a new way in which brands can interact with media and consumers. It’s not uncommon to find even the biggest names across any and all industries utilizing this particular aspect of social media engagement. Moreover, there are plenty of places to find social influencers who can help you expand the reach of products and brands to a wider audience. Tempted to find out more about the potential business benefits of working with social media influencers? If so, you can find a wide range of helpful resources on websites similar to unrulyagency.com.
At Fish, we leverage national influencers’ vast reach to boost brand visibility in a way that is genuine and authentic. This is accomplished by strategically partnering with influencers that share the same audience profiles as our clients in an effort to curate relatable content. This has proven successful and has generated buzz for a variety of clients and initiatives.
Images from a few of our favorite national influencer campaigns are below!
Chicken Salad Chick
Fish partnered with national mommy bloggers to increase awareness around Chicken Salad Chick’s in-store Mother’s Day celebrations.
Mr. Rooter
Fish partnered with national influencers to further establish Mr. Rooter as the expert for all plumbing needs by educating consumers on how to avoid common holiday disasters with expert tips from the brand.
Fleet Feet
Fish partnered with national fitness influencers to boost visibility around Fleet Feet’s new apparel launches and The Big Commit initiative.
The Cleaning Authority
Fish partnered with national influencers to increase participation in The Cleaning Authority’s My Bonus Days contest, where consumers could win a free year of house cleaning and a free trip to Mexico.
