Smashburger, the popular fast-casual burger chain, is revolutionizing the drive-thru experience with its newest initiative: the Virtual Drive-Thru. Situated at the latest corporate-owned restaurant in Houston, Texas, this innovative concept takes convenience and accessibility to a whole new level.
With the Virtual Drive-Thru, customers can effortlessly place their orders online or through the Smashburger app before arriving at the restaurant. Once they pull into the designated parking lane, a friendly Smashburger team member promptly delivers their freshly prepared food directly to their car. This seamless process, first introduced at the beginning of 2022, aligns perfectly with the brand’s commitment to innovation and meeting the rising consumer demand for hassle-free dining experiences.
Utilizing Curbit’s cutting-edge digital ordering system, the Virtual Drive-Thru provides guests with precise wait times and allows them to track their orders from start to finish accurately. The technology not only enhances customer satisfaction, resulting in a remarkable 30% increase in customer repeat rate, but it also streamlines operations, making the entire process more efficient.
Moreover, the Virtual Drive-Thru isn’t just about convenience—it’s also about sustainability. By reducing traffic congestion and carbon emissions, the Virtual Drive-Thru significantly minimizes idling time, making it a more environmentally friendly alternative to the traditional drive-thru.
Smashburger’s Virtual Drive-Thru marks a significant step towards providing a contactless, time-saving, and eco-conscious drive-thru experience. With this exciting initiative, Smashburger continues to lead the way in the fast-food industry, reaffirming its commitment to delivering quality and innovation to its valued customers. So, the next time you’re craving a delicious burger, skip the line and opt for the Virtual Drive-Thru—it’s the future of fast food!
