A few days ago, we shared our insight on how to drive meaningful PR coverage during COVID-19. If you haven’t had a chance to read it, I recommend doing so. There’s no doubt that every brand is doing something positive to help their employees, customers, and community during the COVID-19 pandemic, and so we wanted to share the types of earned media coverage the Fish team has been securing on behalf of our clients.
Lifestyle media coverage is growing daily, ranging from how brands are supporting health care workers and first responders to informing people about the risk of flushing wipes down the toilet (don’t do it!). The stories are resonating with the media as they are timely, relevant and, most importantly, appropriate to tell during this time.
Here are just a few of the stories we’ve helped tell over the last week.
- Good Morning America — These brands are giving back to nurses, health care workers
- People.com – These organizations are feeding healthcare workers and first responders across the country
- Thrillist – Everywhere healthcare workers can get free food right now
- Franchise Times – TruFusion rolls out meditation, self-care tips for members
- Fast Casual – 8 franchisors waiving royalty fees
- NBC 41 Kansas City – A major public health risk
- BroadwayWorld.com – NYC’s Melt Shop – free meals to hospital workers and kids and free delivery
You may be on the fence about whether you want to promote what your brand is doing to support your community, but, as evidenced above, media outlets across the country are heavily covering these types of stories and seeking even more.
It’s an opportunity to provide your community with information, like how they can get free meals or access to other resources such as health and wellness support. Additionally, over the last several years, consumers, as well as franchisee prospects, have gravitated more and more toward brands that give back and now corporate social responsibility will hold even more weight post-pandemic. Those that sat back and stayed quiet during this time may be challenged to re-engage consumers once this crisis passes.
As always, if there’s anything we can do to help you, please do not hesitate to reach out. Stay safe!
