In recent years, influencers have become a go-to source for small and large companies looking to generate buzz and awareness for their brands. Whether it’s local or national attention you crave, influencers have the power to boost you company’s recognition. That’s why, our team has been incorporating influencer relations more and more into the PR plans we put together for our clients, including those for One Hour Heating & Air Conditioning and Mosquito Squad. While you might be asking yourself how an AC company and a mosquito service brand can do an influencer campaign, there are several ways to be creative and get the results you want. Check out how we did that and more!
Make Home Feel Like Home Again – Leveraging the timeliness of this summer’s record breaking heat, we launched a national influencer campaign to generate buzz about One Hour Heating & Air Conditioning’s services and position the company as the go-to brand you can rely on during this year’s heat wave. Through this campaign, we partnered with an influencer that had a strong following on Instagram and TikTok. At the same time, we ran an online giveaway that was promoted across all social platforms. In the end, we surpassed the goals we set at the beginning of the campaign. One Hour saw a substantial increase in social impressions, following and engagement. They also had close to a thousand new newsletter signups from consumers and generated brand awareness across their target audience. See… even AC companies can be trendy and use social media to their advantage.
Swat No More BBQ Edition – To kick off the summer / the start of Mosquito season, we launched a national influencer campaign to create awareness about Mosquito Squad’s services to ward off mosquitoes during peak months in key markets. This campaign nearing its finish line incorporates a grill giveaway and partnerships with lifestyle influencers with an impactful following and engaged followers on Instagram based in Los Angeles, Texas, Wisconsin and New Jersey. The content each influencer crafted not only elevated the presence of a Mosquito treatment in their lush backyards but shared the importance of keeping pests away this summer to truly enjoy summer BBQs and family time in your very own backyard thanks to Mosquito Squad. Follow along on Mosquito Squad’s Instagram, @MosquitoSquadCo to view influencer’s posts and the winner of the grill giveaway this August.
