If you’ve ever wondered who unofficially owns Detroit… it’s Little Caesars.
The beloved pizza brand has a hometown, cult-like following with headquarters located Downtown, its own Little Caesars Arena (home of the Detroit Red Wings), and an iconic, long lasting history with Fox Theatre… and its impact on Motown doesn’t stop there. Earlier this month, we had the opportunity to head up to chilly Detroit for an immersion with our new client, Little Caesars, and let me say… it did not disappoint.
During our time there, we met with key members of Little Caesars’ development, real estate, marketing, and R&D teams (among others), learned more about the brand’s history and journey through the industry, and dove into what makes it so legendary. We took a tour through its kitchens and tested products, heard more about the exciting things happening with the brand (like being named the official pizza sponsor of the NFL!), and even supported the Red Wings at a game in the Little Caesars’ arena (where I was able to tout my limited, 3-fact hockey knowledge). Through our experience and conversations, we saw firsthand what amazing things Little Caesars has done. What started as a small restaurant in Garden City has now evolved into the third largest pizza brand, and with good reason. Its unique menu innovations, commitment to quality and value, investments in tech, and family-style mantra through the years are just a few of the reasons why Little Caesars now dominates the pizza space.
Don’t get me wrong, I was already pretty excited about working with the legacy brand and its team, but after visiting their HQ and getting to know them better, I definitely left on a PR high. I’m eager to tell Little Caesars’ story and educate media and franchisees on what makes it the truly iconic pizza brand that it is. So, welcome to the Fish fam, Little Caesars. And for all of you, make sure you’re on the lookout for news and stories on all things LC!
