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It’s Leo Season: Why This Zodiac Sign is Made for PR

Annually, July 23 through August 22 marks Leo season, AKA the superior and best zodiac sign. Can you tell I’m a Leo? Born on August 15th, I’m one of many Leo Fishies; in fact, our CEO and founder Lorne Fisher is also in the lion crew. Given the classic characteristics of a Leo, it’s no surprise that our zodiac sign is naturally tailored to PR – it’s practically written in the stars that a Leo will thrive in this fast-paced and engaging industry.

Don’t believe me? Here’s a few reasons why Leos are the perfect fit for a successful career in public relations.

Natural Born Leaders
Leos are often naturally gifted leaders. Self-confidence, determination, and big heartedness are traits that most people admire and desire, so it’s no surprise that Leos are often well-suited to lead others. Their charisma draws people to them, and their self-confidence inspires trust in their abilities. Additionally, their generosity and optimism breeds loyalty in those they lead. If you know someone who gets elected to lead group projects or student organizations without even trying, there’s a good chance you’re dealing with a Leo!

Determination
Leos are also persevering and determined, making them pretty much unstoppable when you consider how much their self-confidence they have. When Leos set out to achieve something, they aren’t going to stop until it’s done (and done right). Their determination is usually fueled by an unflaggable optimism, which carries them through even when the road to achieving their goals gets rocky.

Passion and Creativity
When it comes to their professional lives, Leos need to feel passionate about what they do, which is why the dynamic nature of PR is so attractive. PR keeps us busy day and night – there is never a dull moment! Leos typically revel in challenges and are fond of difficult tasks – that is why the whole team can count on them in times of crisis. Leos are also creative at heart and enjoy careers that allow them to make good use of their artistic talents. They crave the freedom to express themselves and prefer to work independently, or at the very least maintain a level of control.

Charisma
Leo is blessed with charisma, people seem to just be drawn to them. This not only gives them an effortless ability to make friends, but it makes it easy for them to make fans. Leo has the aura of a natural performer and many of them are able to make that into a career (see: A-list lions like Madonna, Jennifer Lopez, Demi Lovato). And there’s a very specific source for their star power.