Disruptive stunts and activations have been a go-to marketing tactic for years and still remains one today, especially for brands looking to cut through the clutter and grab attention. A PR stunt can definitely be a gamble but if executed properly, it can result in a ton of media coverage and ultimately generate widespread visibility among target consumers. This is no easy feat, though! Pulling off a successful PR stunt takes strategic planning (like… a lot of it), a solid grasp on current trends, a clear understanding of your audience and what will resonate with them and of course, a really freakin’ creative idea that will not only generate buzz, but also create a positive image of the brand.
Check out this list of 19 Crazy Publicity Stunts That Actually Worked to see what brands nailed it. Our friends at FitSmallBusiness also compiled other helpful tips for getting good PR from industry pros (including insight from yours truly ????????♀️), so scroll to the bottom for some solid expert advice.
