I’ve been working in PR for seven years now, and I can confidently say that my family has absolutely no idea what I do for work. Every time I send my grandma an article I secured about one of my clients, she responds with “Great! But how come it doesn’t say your name under author?” The holidays often mean you’re bombarded with questions from loved ones about all aspects of your life, and while I can’t help you navigate the “Why Are You Still Single” or “When Are You Getting Married and Having Babies” conversations, I can offer some tips on how to explain what PR is to your clueless family.
For example, PR Daily recommends telling your friends and family to think about a recent TV news show, then explain:
- Did the anchor share news about a local event? A PR pro sent that information.
- Was there a company spokesperson sharing tips on air? A PR pro arranged that.
- Was there a business leader responding to a crisis? A PR pro shaped that messaging.
Below are some other common questions and examples on how to respond.
What IS public relations?
A PR professional works to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers.
Is PR the same as advertising?
Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media.
Are you a journalist?
I’m not a journalist, but I do write quite a bit. I write blog posts, website copy and other things to help clients share news and information with customers.
Is your life as glamorous as Samantha Jones from Sex & the City?
Unfortunately, not even close.
