As PR pros, it’s up to us to stay in tune to trends that we can capitalize on to garner media coverage for our clients. Seasonal themes, for instance, can lend themselves perfectly to timely media angles if you’re able to align your client in a meaningful way. And that’s just what we did for a handful of our service brand clients. We’re challenged with securing national consumer media coverage for brands like Mosquito Squad, The Cleaning Authority and Mr. Rooter Plumbing, which on the surface, might seem like a difficult task to accomplish. But when you think outside the box and understand how to position your client as a trusted source, they become valuable to reporters who are looking to produce content that resonates with consumers.
As we geared up for spring, we knew that articles focused on spring cleaning, weather and other relevant topics would soon be surfacing, which made it possible for us to anticipate potential media opportunities for our clients. After identifying the most popular spring-related topics that have been covered in the past, we developed media angles that would allow us to incorporate our clients into the existing springtime narratives, and pitched our brands as sources. By creatively leveraging our clients’ expertise, we were successful in securing national consumer media coverage for Mosquito Squad, The Cleaning Authority and Mr. Rooter Plumbing, which put them right in front of consumers and furthered our goal of establishing them as leaders in their industries. Take a look at the articles below and see how these brands became a part of a timely conversation.
This is how often you should be getting rid of every product in your kitchen
7 Spots in Your Home We’ll Bet You Forget to Clean This Spring
