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Dippin’ Dots: sub-par ice cream, top-notch marketing team

President Trump’s press secretary, Sean Spicer, is apparently not a fan of Dippin’ Dots. Over the years, he has had no problem letting the American public know his opinion of the weird, beaded ice cream brand:

Exhibit A:

Exhibit B:

Exhibit C:

Now that he’s the White House press secretary, it’s safe to say that we’ll be seeing a lot less of these types of tweets from Spicer since he undoubtedly has bigger fish to fry. Which is unfortunate, because as a fellow hater of Dippin’ Dots, I find his pure, unabashed hatred of the “ice cream of the future” to be both hilarious and relatable. Politicians, they’re just like us! Sure, the feud is inexplicably silly and doesn’t seem to have an actual point – but the same can be said of Dippin’ Dots itself, so I’m #TeamSpicer all the way on this one.

That being said, the marketing team over at Dippin’ Dots capitalized on this long-standing beef in a brilliant way, and it’s important to give kudos where kudos is due. Quickly following President Trump’s inauguration, the brand launched the website senddippindots.com, where consumers can send Dippin’ Dots to the White House addressed to Spicer for just $6. Why? As the website states, simply “because he’s going to be really annoyed by it.” The company also sent an open letter to Spicer on January 23, which said in part, “We understand that ice cream is a serious matter, and running out of your favorite flavor can feel like a national emergency! We’ve seen your tweets and would like to be friends rather than foes. After all, we believe in connecting the dots.” Ha ha ha – who doesn’t love a good pun?

As of today, it’s unclear if anyone actually shipped Spicer some Dippin’ Dots, but the story did go viral and got people talking about this long-forgotten “ice cream” brand, probably for the first time since the 2000s. We’re a big fan of tongue-in-cheek initiatives here at Fish, so I give two thumbs up to the Dippin’ Dots team for capitalizing on such a random feud. But I still think your ice cream sucks.