Throughout our time supporting multiple brands in the Authority Brands’ portfolio, Fish has tapped into our creativity to develop fun media angles — like “Mistakes Your Electrician Wants You to Stop Making” — that deliver consistent coverage, dramatically increasing visibility for the family of brands.
The detailsOn the first day of summer, Fish launched a NYC media tour with DIY Network star Jason Cameron to turn the plaza of FOX & Friends into a backyard landscape to help educate people about protecting themselves from mosquitos and ticks. We then capitalized on
The detailsTo promote Chicken Salad Chick’s Teacher Appreciation Week contest and Mother’s Day meal deal options, Fish created an influencer campaign to reach teachers and families. The campaign generated nearly 40 posts across various social media channels, resulting in over 1.3 million impressions.
The detailsTo drive awareness of Aire Serv, Fish created a DIY kit and tips to help people slash their utility bills. We targeted several national influencers focused on home and budget-living, whose posts reached an audience of over 250,000.
The detailsTo put the effectiveness of Glass Doctor’s window cleaner front and center, we partnered with family influencers willing to get crafty and provided them with a DIY “Craft & Clean” kit consisting of markers and window cleaner. The campaign reached an audience of more than
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When it comes to national food holidays, Fish knows exactly how to insert our partners into the conversation. So on National Frozen Custard Day, we leveraged our media relationships to get Freddy’s a ton of coverage for its $1 custard deal and charitable donation. Coverage
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To position Mister Sparky as a leader in the electrical industry, Fish developed a series of media angles that appealed to the average homeowner. From mistakes your electrician wants you to stop making to how to be more eco-friendly during the holidays, our creative approach
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To promote the brand’s “Blo On The Go” service, Fish brought a series of Boozy Blow Out happy hour events to newsrooms at several national consumer outlets. Not only did the events generate awareness of Blo, but they also established relationships with key reporters for
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Fish created an influencer campaign to promote Fleet Feet’s “The Big Commit” — a nationwide call-to-action for people to commit to a goal, as well as the brand’s annual 5K (The Big Run) and exclusive apparel lines with Brooks, ASICS, and Tracksmith. The campaign generated 30+
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We capitalized on Fleet Feet’s key differentiators, like its foot scanning technology fit id™ and the brand’s unique in-store experience, to secure top-tier media placements across national print, broadcast, and online outlets. Coverage included NBC News and MSN.com.
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The only way to get people talking about a plumbing company and the bathroom is to embrace the awkward subject nature and just let it flow. That’s why we created “Mr. Rooter’s Bathroom Astrology,” a tongue-in-cheek campaign that correlated bathroom habits to each zodiac sign.
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When three-time Olympian Lolo Jones signed on as spokesperson for OTF’s first ever national marketing campaign, we leveraged the Rio Olympics and Lolo’s recent hip surgery to secure national coverage about the brand’s role in helping her recover and get in shape for the Summer
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