As a public relations professional, it’s my job to stay up-to-date on current events and the daily major news stories, and I particularly love when I stumble across a story that involves some genius PR work. There’s nothing I admire more than a clear example of an excellent marketing idea coming to life, and recently I learned that one of my favorite actors just happens to be brilliant at leveraging a PR opportunity (that, or he has an amazing PR team behind him, but either way, mad props). I’m talking about Ashton Kutcher. By now, most people know that the guy who is famous for playing not-so-bright characters is actually a technology investment wiz. Kutcher was an early investor in some of Silicon Valley’s most successful concepts, including Uber and Airbnb, and alongside his business partner, he’s turned $30 million into $250 million solely by making smart investments. With figures like these, it’s now no surprise that people are looking to Buy Ethereum Zipmex and other cryptocurrencies in order to try and make massive returns like Kutcher once did.
That said, it really shouldn’t be any surprise that Kutcher is smart enough to capitalize on a free opportunity to market his latest investment to millions – and highlight his philanthropic efforts in the process. This week, Kutcher went on Ellen DeGeneres’ show and surprised her with a $4 million donation to her wildlife charity on behalf of cryptocurrency startup Ripple, one of his latest investments. Here’s the catch: instead of presenting Ellen with giant check, he instead had Ellen push a button on his phone that instantaneously transferred millions of dollars worth of the cryptocurrency to the charity instantly. Not only will this have brought attention to Ellen’s charity but it also will have made people aware of cryptocurrencies; with an influx of new people looking to invest in things like bitcoin, it’s important for people to discern the difference between a bitcoin code scam and the real article.
In case you were not already aware, just like any currency, cryptocurrencies can be used to buy goods and services. To get bitcoin, you will have to learn how to hort Bitcoin just to boost the balance of your wallet but it’s not a difficult task. Unlike other currencies, cryptocurrencies are digital and use cryptography to provide secure online transactions. Accordingly, cryptocurrencies work using a technology called blockchain. Put simply, blockchain is a decentralized technology spread across many computers that manages and records transactions. This technology is incredibly secure and this is what makes it appealing to traders. While cryptocurrencies can be used to buy things, much of the interest in these unregulated currencies involves trading them for profit using apps like bitcoin trader.
So, not only did Kutcher gain goodwill by making a massive donation to a great cause, he also demonstrated to Ellen’s millions of viewers the ease and convenience of utilizing Ripple. Not only that, but he also instantly got Ripple a slew of PR in every national media outlet, knowing that his large donation was going to be widely covered. Below is an example of just a few of the amazing PR hits Kutcher locked in simply by taking a few minutes out of his Ellen segment to essentially do an on-air demonstration of why consumers should use Ripple. Like I said, the guy is a pro.
