In the world of PR, creativity is everything. Especially when you’re tasked with securing national media for your clients. Editors and reporters are bombarded with pitches and story ideas day in and day out, so you’ve got to give them something they won’t be able to refuse, something that separates your client from the rest. It’s a tall order but if you apply a certain level of thinking and open yourself up to taking a nontraditional approach, that’s when the magic will happen.
At Fish, some of best media hits have come from clever ideas that made our news stand out. Take Mr. Rooter Plumbing for example, a brand that on the surface might not seem like a national news story. But by brainstorming clever ideas, like bathroom astrology and international bathroom etiquette, we landed Mr. Rooter on The TODAY Show, Huffington Post, Elite Daily, Business Insider and more, all from a little out-of-the-box thinking.
Lorne recently opened up to Forbes about the crucial role creativity plays in PR and shared some trade secrets we’ve learned from our experiences. Check out the article for the full inside scoop!
