In late 2020, social enterprise Wellness 4 Humanity (W4H) tapped Fish to help generate widespread awareness of its brand, as well as the revolutionary COVID-19 home test kit vending machine it was gearing up to launch in NYC in January 2021.
For some quick background, W4H was created by a group of science- and medical-focused social entrepreneurs who saw a huge opportunity to use their knowledge and resources to do their part to help protect communities during the COVID-19 pandemic. Over the past year, W4H has made it its mission to provide easier access to highly accurate COVID-19 infection and antibody testing, and they’ve developed a pretty impressive client roster that includes corporations such as Marriott, IHG Hotels & Resorts, Zappos, CVS Pharmacy, and Orangetheory Fitness.
With the national COVID-19 vaccine rolling out slower than we all had hoped — and with new variants popping up — we knew there would still be a very real need for testing. So, we did what we do best and developed an aggressive media strategy that focused on W4H’s innovative, convenient solution to give Americans easier access to COVID-19 testing and then hit the ground running, targeting top-tier business and consumer media, as well as local outlets in NYC.
The coverage that came as a result of our efforts made our jaws drop! All in all, we secured over 430 media results worldwide, reaching a potential audience of more than 3.6 BILLION. We even a shout-out from Jimmy Fallon on “The Tonight Show.” Check out a few of our proudest placements below. 🙂
The Tonight Show Starring Jimmy Fallon
Cheddar: COVID-19 Test Kit Vending Machines Offer Safety On the Go
CBS News: Company offering COVID-19 test kits via vending machines
NBC News: Covid-19 home test vending machine unveiled in New York City
FOX News: Vending machines selling COVID tests for nearly $150 each launching in US cities
FOX Business: Oakland airport first in US to sell COVID-19 test kits in vending machines
Forbes: This Company Is Rolling Out Covid Test Vending Machines In Airports, Hotels, Subways And More
New York Post: Vending machine with COVID-19 home tests coming to NYC this month
Time Out New York: A vending machine selling COVID-19 home tests is coming to NYC this month
