While it’s no surprise that Fish is the go-to PR firm for countless restaurant, home service and wellness franchises, we recently dipped our toes into the esports industry with our latest client, XP League.
XP League is an esports league that is modeled after classic youth sports organizations. For decades, children have learned about sportsmanship, teamwork, positive behaviors, and more from youth sports. For those reasons, parents often jump at the chance to enroll their children in a sports league once they become of age. But, ask parents if they have such a positive association with their kids playing video games and, well, they’re likely to feel a bit differently. As the only esports franchise modeled after classic youth sports, XP League is trying to change that misperception and they’ve seen tremendous success since launching their “league in a box” franchising program back in September. Within two months of franchising, XP League has 17 franchise owners (League Commissioners) in 11 states across the country, let that sink in – 60 days, 17 franchisees, during a global pandemic. Incredible.
XP League provides a professional-level experience that is unmatched by any youth programming. Their players wear the same uniforms as the pros, use the same gear as the pros, and play the same games as the pros. Fish is incredibly excited to work with such an innovative and inclusive concept such as XP League and we look forward to generating some amazing results for the brand. For more information, visit https://www.xpleague.com/.
