While there are no rules when it comes to PR, there is no doubt a right way and a wrong way to do things. Since I’m only 3 years into my career in this ever-evolving industry, I’m certainly no PR master, but I have picked up a thing or two along the way. Below are the 10 commandments I’ve identified to help guide my way, keep me from losing my mind, and do my best in the crazy PR world we all can’t seem to get enough of.
- Thou Shalt Not Blast a Press Release to 300 Random Contacts
- Thou Shalt Utilize Social Media to Build Connections
- Thou Shalt Not Rely Solely on Cision for Pitching
- Thou Shalt Give Thyself Healthy Break From Email
- Thou Shalt Personalize Pitches and Know Thy Media
- Thou Shalt Be Collaborative with Thy Teammates
- Thou Shalt Always Proofread Thy Work
- Thou Shalt Never Take No For An Answer
- Thou Shalt Take Risks and Be Confident
- Thou Shalt Remember Thy Work is PR, Not ER
