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20 Questions with Andie Biederman

Meet Andie, Fish’s resident go-to gal. Trying to think of a ridiculously creative national campaign? Ask Andie. Need a sounding board to talk through a pitch? Pop into her office. Need an emergency appendectomy? Call someone else (although she’ll try to convince you that she’s fully qualified to do the job because she’s seen it on Grey’s Anatomy). When she’s not catching up on her favorite TGIT shows (shout out to the Shonda Rhimes fans), she’s usually brainstorming ways to get her clients some prime time feature stories. From the TODAY Show to Inc. and everything in between, Andie is a PR superstar only out-shined by the newest addition to the Biederman family, Abbie (we dare you to name a better duo). And if you’re heading to the IFA Convention next month, be on the look out for her! Andie that is, not Abbie… although we can’t promise that she won’t try to sneak her into a seminar or two.

 

Work you and personal you likely differ slightly. So how would your friends describe you?
Most likely to buy a round of tequila shots for a bar full of 200 people… so let’s say generous.

And how would Lorne describe you?
Driven, passionate and committed, mixed with a little crazy… the good crazy of course!

Bookworm or TV addict?
I’ve always wanted to be a bookworm and I’ve really tried. I even bought a membership to Barnes & Noble this year, but so far I’ve only used it for the free monthly coffee. Once a TV addict, always a TV addict.

What’s your funniest Fish memory?
I’m not sure if this constitutes as funny but we had our holiday party at the EPIC Hotel in Miami where we went to the rooftop bar after dinner (because lord knows we can’t resist a good cocktail). There was only one other group there, which casually included Bill Clinton. Yes, THE Bill Clinton. As a longtime admirer (and that’s putting it lightly), I was totally buggin’ out. There were secret service men everywhere so we played it cool and moved our group outside while Clinton and co were inside. But there was no way I was letting the night end without having some sort of interaction so while everyone was mingling, I darted back inside just as he was leaving, charged through secret service despite their attempt to stop me and made my way over to him. After he gave his secret service dude a nod, Bill (yes, we’re now on a first name basis) preceded to hand him my cell phone and had him take our photo. And what a photo it was. I’m so glad Lorne and Jenna happened to be inside at the time and witnessed the whole thing, or no one would have believed me. It was such a moment and one of my fondest Fish memories.

If you were Lorne for a day, what would you do?
I’d bring in a mixologist to create a menu of signature cocktails, one of each of us that represents our unique and shining personalities, then hire a full-time bar tender to whip those up for us… daily.

Early bird or night owl?
Is it possible to be both? I guess I’d say early bird since I’m a super early riser, but I somehow still find myself awake at 1 a.m. most nights lost in a black hole of Law & Order SVU episodes. Warning for the wise – do not watch SVU past 10 p.m. or kiss your night of sleep goodbye.

What are you currently binge watching on Netflix?
I actually just finished watching Arrested Development for the first time and have since transitioned to Mindhunter. But classics like Parks & Rec and The Office still remain at the top of my binge list.

Tacos – hard shell or soft shell?
I don’t discriminate and gladly accept both.

If you could change one thing about yourself, what would it be?
My approach to work-life balance could use some tweaking.

If it were up to you, what would your song selection be for conference line hold music?
Bitter Sweet Symphony by The Verve. Cruel Intentions, anyone?

Bloody Mary or Mimosa? And you can’t say both, although I’d absolutely respect it.
Bloody all the way but if I had my way, a simple tequila on the rocks would do the trick.

You can bring anyone as a date to a dinner party, dead or alive, who’s your plus one?
Ugh there are too many to just pick one so how about this – I’m planning the dinner party and here’s who I’d invite: Howard Stern, Tom Hanks, Ellen Degeneres, Bill Murray, Jennifer Lopez, Andy Cohen and Lorne Michaels. Quite the crew, right?

We know you can’t sing, but what’s your go-to karaoke song?
Something basic like Total Eclipse of the Heart or Livin’ on a Prayer.

What’s your party trick?
Dubbing myself the unofficial bartender. Tequila anyone?

Pick your poison – straight shot or mixed cocktail?
Straight shot. Preferably of chilled tequila but like I said earlier, I don’t discriminate.

Amy Poehler or Amy Schumer?
Love them both so much, but Poehler all the way.

If you could spend a year living anywhere in the world, where would it be?
Some place where I could completely disconnect and make a living carving coconuts.

When was the last time you told a lie? And if you say you don’t lie, then your answer should be “right this second.”
Last week when I told someone “everything’s fine” when it really wasn’t fine.

Besides an ice cold cocktail, what motivates you?
My own ambition and potential for success, and of course my amazing family and friends who continue to encourage me every step of the way.

If your name were an acronym, what would it stand for?
Ambitious
Notorious
Dedicated
Intuitive
Eager