When Waxing the City first opened its doors, clients would drive for hours for our unrivaled waxing experience and while that was flattering, expansion was necessary. One studio led to two, two led to two more, and so on. Waxing the City is taking their growth to a new level with national expansion thanks to their partnership with Self Esteem Brands. By leveraging Self Esteem Brands’ franchising excellence, Waxing the City continues to grow and flourish.