Founded in 2002 by Aaron Noveshen, The Culinary Edge (TCE) is a San Francisco-based food and beverage innovation consultancy, fusing culinary excellence and human-centered design for a better future. At TCE you’ll find classically trained chefs working alongside designers, brand planners, operational experts, and food anthropologists. The company’s unique 360-degree process has led them to work with ambitious national brands including Starbucks, First Watch, Buffalo Wild Wings, and the launch of TCE’s own brand, Starbird. To learn more about The Culinary Edge and the team, visit www.theculinaryedge.com. Follow The Culinary Edge on Facebook for the latest news and trends.