We capitalized on Fleet Feet’s key differentiators, like its foot scanning technology fit id™ and the brand’s unique in-store experience, to secure top-tier media placements across national print, broadcast, and online outlets. Coverage included NBC News and MSN.com.
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Solution
Fish leveraged Fleet Feet’s 3D scanning experience, cutting edge programs and product innovation to develop a PR strategy that showcased the brand’s unique in-store experience and commitment to providing personalized solutions for customers and positioned the company’s team members as industry experts. We produced a series of story angles that served as the basis of a national media relations campaign and targeted key contacts at both consumer and business publications. Additionally, given Fleet Feet’s emphasis on differentiating the brand through the use of its foot scanning technology, fit id™, we planned a media day in New York City that allowed us to bring the experience to media contacts in the health/wellness and fitness segments.
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Results
By capitalizing on Fleet Feet’s brand differentiators, Fish has secured more than 100 media placements that have garnered nearly 2 billion impressions across national and local print, broadcast and online outlets including Forbes, Bloomberg Businessweek, SELF, Good Morning America, POPSUGAR, SHAPE, NBC News, Elite Daily and Runner’s World, among others.
