When Jamba rebranded, Fish planned a one-day media tour in NYC and an exclusive “first look” with a top-tier restaurant trade to share all the details of the brand evolution. Through our aggressive media relations campaign, we generated extensive exposure for Jamba in just three days. Coverage appeared on Cheddar News, CNN Business, Bloomberg Businessweek, Restaurant Business, and more.
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Results
On the morning of the announcement, Nation’s Restaurant News ran its ”first look,” which was subsequently picked up by multiple national outlets, including MSN.com, Yahoo!, and Food & Wine. During his day in NYC, Geoff had in-person interviews with Business Insider and Bloomberg Businessweek, as well as a live, on-air appearance on Cheddar. An article with CNN Business was syndicated across its network, generating additional coverage in local markets nationwide.
Through Fish’s extensive media relations campaign, we generated over 723 million impressions in just three days.
