Fish created an influencer campaign to promote Fleet Feet’s “The Big Commit” — a nationwide call-to-action for people to commit to a goal, as well as the brand’s annual 5K (The Big Run) and exclusive apparel lines with Brooks, ASICS, and Tracksmith. The campaign generated 30+ posts, 2.5 million impressions, and record sign-ups for The Big Run.
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Solution
Fish created an influencer campaign to promote Fleet Feet’s “The Big Commit” — a nationwide call-to-action for people to commit to a goal, as well as the brand’s annual 5K (The Big Run) and exclusive apparel lines with Brooks, ASICS, and Tracksmith. The campaign generated 30+ posts, 2.5 million impressions, and record sign-ups for The Big Run.
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Results
Fish’s influencer campaign results in 33 posts across blog platforms, Facebook, Instagram and Pinterest – totaling 2.5 million impressions and generating 7,500 likes and 250 comments.
Fleet Feet was thrilled with the exposure that drove not only brand awareness, but also record sign-ups for The Big Run.
