To promote the brand’s “Blo On The Go” service, Fish brought a series of Boozy Blow Out happy hour events to newsrooms at several national consumer outlets. Not only did the events generate awareness of Blo, but they also established relationships with key reporters for future editorial coverage, like Refinery29 and Women’s Health.
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Solution
To generate awareness of Blo and promote its new summer styles, Fish planned and executed a brand activation that brought Blo’s “Blo On The Go” services to the headquarters of several national consumer outlets.
Appropriately dubbed “Boozy Blow Outs,” Fish brought Blo stylists to each office along with refreshing sips ranging from rosé to Aperol Spritzes. The Blo Babes, as they’re called, offered staff a variety of styling options from Blo’s signature hair menu and new summer menu that gave the ladies a fresh tress to impress.
The Blo Babes not only styled everyone, but shared expert insight into the season’s trends and inspirations behind the new summer menu looks.
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Results
To promote the brand’s “Blo On The Go” service, Fish brought a series of Boozy Blow Out happy hour events to newsrooms at several national consumer outlets. Not only did the events generate awareness of Blo, but they also established relationships with key reporters for future editorial coverage, like Refinery29 and Women’s Health.
