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Self Esteem Brands

With more than 5,000 units across brands such as Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing The City, Self Esteem Brands makes fitness and franchising more affordable, accessible and easier. Improving the self-esteem of the world – that’s the goal of Self Esteem Brands and the franchisor is continuing to enrich the lives of anyone that interacts with its brands in nearly 40 countries and seven continents across the globe.
Founded by Chuck Runyon and Dave Mortensen, Self Esteem Brands’ flagship brand is Anytime Fitness. Anytime Fitness is the largest fitness franchise in the world and pioneered the anytime access approach with its 24/7 model. With its culture and competitive spirit, Self Esteem Brands is set for continued global expansion with the company’s four leading fitness brands.