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The Road to IFA: Part I

The Super Bowl of the franchising industry is upon us – the International Franchising Association’s 60th Annual Convention. Over the next four days, thousands of franchising’s VIPs will come together in Orlando, Florida in an effort to share best practices, learn about what’s coming in the year ahead and most importantly, schmooze.

Admittedly, I’m an IFA convention newbie – this will be my first year attending so I don’t have the in’s and out’s on how to make the most of your time while there, but I’m attending with some of my fellow veteran Fishies who will show me the ropes. Did I mention that we are driving from Fort Lauderdale to Orlando in a mini-van?

Some of the best advice I’ve received so far is to review the program, check out which sessions I’d like to attend and plan accordingly, and last but not least, wear comfortable shoes! To learn more about this year’s IFA convention, visit

Check out Part II here