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Matt Ritter Fish Consulting

Matt Ritter, Co‑Managing Director

Matt developed a passion for media during his time as a sports beat-writer covering FSU football and basketball in Tallahassee. Fortunately for us, he saw the light, made the switch to PR and media relations and moved back to South Florida. 

Since joining Fish in January 2018, Matt has served an integral role leading B2B and B2C PR strategy and execution. His ideation and leadership has led to successful campaigns for clients like Bojangles, Smoothie King, Inspire Brands, Self Esteem Brands, Anytime Fitness and several others. Prior to Fish, Matt spent a half decade working in sports and travel and hospitality PR. He’s also very competitive and likes to win, so crushing goals and outperforming expectations is perfect for him. 

Matt’s competitive side also shines though in his love of sports. Uncommon for a South Florida native, he played hockey for more than a decade. He now enjoys watching Florida State, the Florida Panthers, Miami Heat and Miami Dolphins and yelling at the TV when his teams don’t perform. He also loves to spend his free time with his wife Krystal and their two dogs Chloe and Payton.