In 2018, Fish was challenged with helping Massage Heights tell more positive stories about the massage industry during a time when both national and local coverage seemed focused on negative pieces related to sexual misconduct.
Fish embraced the challenge to help Massage Heights to begin to change the narrative around the industry. We launched an aggressive national media relations campaign to tell the story behind the founding of the brand – the only massage franchise founded and run by a woman – and highlight Massage Heights’ mission to elevate the lives of its guests, franchisees, and therapists.
Through targeted pitching to our media contacts, Fish secured an interview with the founder for a monthly feature in Fortune magazine and on Fortune.com highlighting Shane Evans’ success in building a “massage empire.”
We also secured multiple stories on Forbes.com, as well as interviews with Shane Evans and franchisees with Underdog, Thrive Global, and Delta Sky, among other outlets. Impressions totaled nearly 204 million.