Mr. Rooter Plumbing enlisted Fish to build awareness of the brand and its services, as well as position Mr. Rooter as the expert source for all plumbing needs.
Fish developed a consumer media relations strategy that positioned Mr. Rooter Plumbing executives, franchisees and technicians as experts in the field through a series of pitches to consumer media targets. By capitalizing on the company’s areas of expertise, such as frozen pipe prevention and drain repair, Fish was able to generate national coverage that included tips and quotes from a variety of company representatives. Additionally, Fish tailored national pitches for target local markets and showcased Mr. Rooter’s services to consumers in order to generate sales for franchisees.
Over the last few months, Fish has secured more than 30 placements across national consumer and trade outlets including Today.com, Entrepreneur, Thrillist, Geico.com, Delta Sky and TheStreet.com. Additionally, Fish has generated traction in local markets with franchisees appearing on local television morning shows such as Good Day Baltimore and Good Morning Washington.