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Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

Tropical Smoothie Cafe

National Media: Tropical Smoothie

As part of its ongoing national news bureau, Fish wanted to continue to raise awareness of the brand and its franchise opportunity, while also positioning CEO Mike Rotondo as a thought leader in the restaurant and franchising industries. Fish’s main challenge was that the brand

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Cause Marketing: Franchising Gives Back

For the last several years, the International Franchise Association (IFA) Educational Foundation has hosted an annual service event called Franchising Gives Back. The Educational Foundation challenged Fish to create and launch a yearlong, nationwide campaign and awards program to showcase how IFA members give back

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Press Gourmet Sanwiches

Grand Openings: Press Gourmet Sandwiches

In June 2015, Fish began working with Press Gourmet Sandwiches, an emerging chef-inspired fast casual restaurant founded by the owners of Miami Press Food Truck. Fish was tasked with launching the brand and driving consumers to a grand opening event at their flagship location in

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