Case Studies

This is where our creative PR strategies get put to the test. Our efforts have resulted in some big wins for some of franchising’s most respected brands. When it comes to exposure, we tend to excel. Take a look and see how we’ve made our ideas come to life.

Mr Appliance

Consumer Marketing: Mr. Appliance

Fish was challenged with educating Mr. Appliance’s target consumer audience about the brand’s services and its mission to create encore experiences that customers can share with others. In order to raise brand awareness amongst consumers, Fish needed to inform national and local media on not

The details

Social Media Consulting: Chicken Salad Chick

Chicken Salad Chick enlisted Fish in the fall of 2015 to evaluate and assist with their corporate social media structure. Fish was charged with reviewing existing content, brainstorming new ways to leverage social media and developing a compressive crisis strategy document related to social media

The details
AAMCO Total Car Care

Franchise Development: AAMCO

In spring 2015, Fish began working with AAMCO, the world’s largest chain of transmission specialists and leader in total car care. Prior to the partnership, the company had been receiving a growing number of negative online reviews along with bad press following several lawsuits filed

The details
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